The Ultimate Guide to Blogging Success in 2017

“You need to divide your audience or customers into two groups. Numbers and people. The numbers are the ones you can’t care about. They’re the faceless statistics that you see in your analytics panel. The people are the ones who talk to you every day, who look forward to your work and want to engage with it. The people are the ones who matter.”

This post is about blogging, but it’s really applicable to anybody creating something in the hopes of attracting an audience.

It’s a 6,000 word post (that’s about a 24-minute read in case you’re wondering) from Jon Westenberg in which he tackles everything you need to know to succeed as a blogger in 2017.

It’s packed with all kinds of great perspective, but perhaps the most important bit is to recognize all you need to do is find one person who cares about what you’re doing and build from there.