“I very frequently get the question: ‘What’s going to change in the next 10 years?’ That’s a very interesting question. I almost never get the question: ‘What’s not going to change in the next 10 years?’ And I submit to you that that second question is actually the more important of the two.”
That quote comes from Jeff Bezos, who knows a thing or two about change and what really matters.
It’s a philosophy that’s explored in this Collaborative Fund post about why you should bet on things that never change.
The post points out while betting on change can create huge opportunities in the short term for investors and businesses, betting on things that are timeless and can be a much smarter move.