To Create A Culture, Start A Revolution

“Shocking rules — particularly when you get into a company — end up being the important thing because people have to question, they have to ask themselves why does this rule even exist in order to change their behavior.”

For all the talk about the importance of company culture, there sure seems to be a lot of confusion about what it actually is and how to develop it.

The Startup Grind Team shares an overview of a recent Ben Horowitz talk in which he explains why the way to create a culture is to start a revolution, using the story of the only successful slavery revolt in history as an example.

Horowitz’s suggestions include to keep what works, create shocking rules, incorporate other cultures, and make decisions that demonstrate priorities.