What It Takes To Build A Career In Content

“To truly increase your value, you need to understand what drives the company’s long-term growth and focus maniacally on that.”

There’s been an explosion of “content” jobs in recent years, but too often the people hiring these positions and working in them misunderstand the intricacies of the role.

Sean Blanda shares what it takes to build a career in content including the importance of defining your category, having a point of view, and acknowledging all content jobs are not created equal.