What the Future of Online Publishing Will Look Like

“The only thing that went wrong was the inevitable. Business always optimizes for where the money comes from, and advertisers weren’t in it for the public good. Which means they eventually got the better end of the deal, with the rest of us suffering through an experience that was necessarily compromised.”

I’m a fan of Medium (you can follow me on Medium here) and an even bigger fan of Medium CEO Ev Williams, who’s one of the smartest guys in the world when it comes to media.

In this post he breaks down what he calls the rationalization of publishing — it’s a great read about how the idea of advertising-supported publishing online has failed and why he’s optimistic about what may replace it as we move forward.