Why Designing Things to Be Simple for Users Isn’t Always Best

“The more users invest in a way of doing things through tiny bits of work, the more valuable the service becomes in their lives and the less they question its use.”

Get ready to reconsider everything you think you know about design.

Nir Eyal suggests designing things to be simple for users isn’t always best and explains how design that requires users to put in some effort can help hook them on your product and be more likely to use it in the future.

RELATED: How user interfaces are designed to trick you.