How Facebook Personality Quizzes Helped Trump Win

“Our smartphone is a vast psychological questionnaire that we are constantly filling out, both consciously and unconsciously.”

If you only read one link in this newsletter, this one is the most eye-opening, terrifying, and important to read — regardless of your political leanings.

It tells the story of the data that turned the world upside down and influenced both the Brexit vote and U.S. presidential election.

It’s an amazing story of how an innocent 34-year-old psychologist’s research was combined with data from those stupid Facebook personality quizzes to help political campaign marketers influence the elections.

As somebody who has a lot of experience with Facebook marketing, I found this Vice article fascinating (and scary) — I can’t even imagine how mind-blowing it is if you’re not that familiar with how Facebook marketing works.