20 Lessons In How To Attract, Sign, And Retain Clients

“The most important decision we make is the market that we choose to serve.”

This is a must-read if you’re in a service-based business or want to be.

Chris Sparks shares 20 lessons in how to attract, sign, and retain clients based on his own experiences building several consulting businesses.

The lessons include to obsess over game selection, optimize for conversations, and remove referral friction.