A Brutally Honest Case Study Of A Self-Distributed Film

“We’re going to go deep. We’re going to look into the production budget, I’m going to share with you my marketing numbers, and yeah, we’re going to crack into my Facebook ad account and you’re going to get the skinny on how much was spent and how those ads performed.”

Jeff MacIntyre is an Emmy-winning filmmaker who recently decided to self-distribute a documentary film.

In this 45-minute video (and transcript) he shares .

While things didn’t work out so well for the film, this video is packed with lessons for anyone trying to sell their creations directly to an audience.

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