“You need to appeal to an audience that has both the ability to amplify and channels on which to spread the word.”
I talk about the importance of targeting a specific audience with your content all the time, but this one offers a slightly different — and equally important — take on the subject.
Rand Fishkin points out most of your content is probably targeting the wrong audience and breaks down the four audiences you need to reach: Current customers, potential customers, potential amplifiers, and the broader community.
Btw, I found this link in Elisa Doucette’s newsletter.
Related: You’d have a lot more followers if you acted like you only need 10.