Most Of Your Content Is Probably Targeting The Wrong Audience

“You need to appeal to an audience that has both the ability to amplify and channels on which to spread the word.”

I talk about the importance of targeting a specific audience with your content all the time, but this one offers a slightly different — and equally important — take on the subject.

Rand Fishkin points out  and breaks down the four audiences you need to reach: Current customers, potential customers, potential amplifiers, and the broader community.

Btw, I found this link in .

Related: .