A Guide To Conversational Copywriting

“Understanding your customer is more important than impressing them.”

Experts always say to write like you talk, but that advice is rarely backed up with examples as clear as the ones in this post.

Harry Dry’s guide to conversational copywriting includes examples of ways to use your customer’s words, let the reader be persuaded, and empathize with your customer.

Related: Eight ways to develop your unique writing voice.