How To Make Listeners Care About Your Story
“NPR One data shows us that in the opening seconds, listeners make decisions about whether to skip or pay attention to a story. They need to understand why they...
Author: Josh Spector
6 Must-Read Articles About How To Scale Leadership
“Very few leaders think this way. They rely on themselves to be intellectually sharp on bad diets. They go into fundraising pitches hobbled by self-doubt and an...
How One Metric Has Changed The Way We See The World
“This metric is called engagement, and emphasizing it — above all else — has subtly and steadily changed the way we look at the news, our politics, and each oth...
How I Doubled The Reach Of My Facebook Posts Without Spending Any Money
My Facebook page isn’t huge…but it’s growing. While my For The Interested newsletter is closing in on 12,000 subscribers, its Facebook page currently only has 2...
7 Strategies To Help You Create Work That Lasts Forever
“It’s worth remembering that Star Wars was beaten at the box office by Smokey and the Bandit. A launch is important, but we must bear in mind what Kafka’s publi...
What It Takes To Write A Book
“Part of the mystique of the artistic brand is to make it look easy, effortless. The result is that creativity seems like a black box. In fact, we should show h...
Five Emotionally Intelligent Things To Do Within Five Minutes Of Meeting Somebody
“Aim for at least two open-ended questions within the first few minutes of striking up a chat with somebody you’ve just met. That should be enough to get a good...
Judd Apatow’s Advice For People Starting Their Career
“Don’t be a dick — overdeliver and then people will want you around.”
What Happens At Internet Celebrity Summer Camp
“By the end of three days, it’s hard to tell if any of these kids will climb the stairs to internet stardom, or how much they want to. They seem genuinely inter...
How To Choose A Side Project
“Side projects work best when they live at the interaction of ‘Things you enjoy’ and ‘Things that help you practice a marketable skill.’”