Category: Career Growth

“Focus in on that key audience and watch those results instead of trying to spread out those efforts all over the country, all over the world, all over th...

“Almost all CEOs know where the problems are, but only the truly elite ones run towards the fear.”

“Make sure that the first thing people see is a clear and accurate reflection of what you want them to think about the entire time.”

“Emails are like people who show up to your office without an appointment – you might drop everything to give them your time, but you usually can...

“The prerequisite for any company to have successful marketing is that they must define and own a category.”

“If you’re a creative in any discipline, I’d advise taking a look at the culture that created you and then looking around for like-minded individuals who ...

“Your customers are the heroes of your stories. Not your product, not your brand. YOUR CUSTOMERS.”

“You will save yourself from yourself by learning to just state the number and shut up.”

“Avis will never know as much about advertising as DDB and DDB will never know as much about the rent-a-car business as Avis.”

“The best way to define what you are, is by what you’re not.”