How Steve Jobs Approached Marketing
“Our customers want to know who is Apple and what is it that we stand for? Where do we fit in this world?”
“Our customers want to know who is Apple and what is it that we stand for? Where do we fit in this world?”
“Most companies postpone pricing decisions until after the product is developed. They embark on a long, costly journey of hoping they’ll make money rather than ...
“The moment I understood I’d be more regretful if I failed to become a successful writer than a successful entrepreneur, I was no longer distracted by the urge ...
“Work happy hours are an extension of the work day, with a heavy dose of emotional labor.”
“Putting an intriguing headline in my LinkedIn bio: ‘I write the only emails anyone opens anymore.’ People sign up to see if it’s true. (It is.)”
“People don’t pay you because they like you. They pay you because you generate some kind of economic impact or upside elsewhere in a system that matters to them...
“Consumers buy products to fulfill a need or solve problems, but they buy from brands whose values, beliefs and personality align with their own.”
“The best time to think through questions about ending a gig is before you take the gig.”
“Borrow, be ridiculous on occasion, and be yourself. This is one medium where it can pay 100-fold to simply be you: warts, weirdness, and all.”
“The people chasing fame and money rarely wind up successful. It’s the people who earnestly set out to change something and make a difference through their proj...