The Five Tests Of Obviousness
“Solutions are simple, not complicated.”
“Solutions are simple, not complicated.”
“Your email signature can be used to promote more than yourself.”
“This is a seven-step guide. It’s guaranteed to work.”
“You must stop asking yourself, ‘How can I accomplish this?’ A much better question is, ‘Who can help me achieve this?’”
“Once you realize that you can quit bad books (or reading anything for that matter) without guilt, everything changes.”
“Pitch the value of the newsletter, not just what’s in it.”
“If you can’t connect how you spend your time to an overarching purpose, then you could work 60 hours a week but be running in the wrong direction.”
“The intersection of my lenses with the topic becomes my unique perspective.”
“Don’t be clever, be clear.”
“People are begging to be led. So show them exactly, specifically, what you can do to help them.”