How to Hire Somebody to Help You with Social Media
“If you see a proposal that looks cookie-cutter and is something they say works for every client, take that as a warning. Every business needs a different strat...
Category: Social Media
How to Manage Your Attention on Social Platforms
“Stop blaming the media platforms for your own wallowing in small-minded twitter gossip about people. Strength train to the point where you decide whether to be...
Three Things The Best Blog Posts Do
A blog post isn’t a diary entry. Writing for yourself is fine and can be valuable, but it’s essentially a private exercise that many people happen to publish. T...
Five Common Social Media Marketing Mistakes
“Start slow. It’s better to win on one platform than to lose on ten.”
Linkedin Tips from 11 Linkedin Experts
“If you’re just posting a link and moving on, you’re doing it wrong. Make sure your content is set up as the start of a conversation, not as a mere signpost to ...
Five Facebook Ad Mistakes to Avoid
“In Facebook’s algorithm, the more engagement that you get, the more comments, the more likes, the more people are interested in what you have, the cheaper it’s...
10 Quick Tips For Bloggers
People enjoyed my 10 Quick Tips for Creators, so I put together another batch of simple advice — this time for bloggers (or really anybody who posts written con...
Create Content the Same Way Coders Create Software
“Don’t think of a piece of content like a finished product. Think of a piece of content as a line of code.”
27 Ways to Get More Traffic to Your Website
“All you need to do is find questions that your target audience asks online. Then, answer those questions in your content.”
The Secret To A Successful Newsletter Is Consistency
“Getting an audience is hard. Sustaining an audience is hard. It demands a consistency of thought, of purpose, and of action over a long period of time.” — Bruc...