Four Mistakes to Avoid When Building an Online Community
“Your goal should be for a ‘network effect’ to take hold in your community. The value of your product should increase exponentially with each user, and this usu...
Category: Social Media
My 20 Most Popular Posts Of 2018
Thank you. For the past 12 months you’ve read, liked, commented, and shared the 52 posts and 50 issues of my For The Interested newsletter I’ve published and I ...
How to Tell Stories on Social Media That Capture People’s Attention
“The when matters. It’s got to be presented as something that is time sensitive, that has a massive level of immediacy to it, that’s what is going to get you th...
7 Ways To Stop Social Media From Driving You Crazy
Let’s start with the truth. Social media is dangerous. It’s addictive, causes anxiety, and is operated by platforms who don’t act with your best interests at he...
Two Ways To Write Social Media Post Captions That Get Likes And Shares
The most underrated element of social media posts are captions. As social media has become an increasingly visual medium with nearly every post featuring a phot...
The Key to Building an Online Audience
“It is actually fundamentally, grossly negligent and unacceptable for you to be in a place where you do not reply with a thank you, or a heart, or you meaningfu...
How to Build Your Email List Without Sleazy Tactics
“Trust is one of the most overlooked marketing tactics because it takes time. By showing up consistently in someone’s inbox and delivering them thoughtful conte...
Lessons from a Tweet That Got 17 Million Views
“If you want to be successful, you need to think about how you can tell each story natively to the platform you’re publishing on.”
10 Tips To Get Your Social Media Strategy Approved
Every successful social media campaign starts with a key, often overlooked step — getting approval to try it in the first place. As with most things in life, bi...
How To Use Facebook Ads To Promote Your Music
You’ve got music and gigs to promote so screw the intro, let’s get right to the good stuff. Here’s how to promote your music using Facebook (o...