“The backbone of this approach is getting your audience to engage your LinkedIn posts. This distributes your content outside of your existing audience.”
If you have any interest in LinkedIn, this is a must-read.
Julian Shapiro and Nick Costelloe have compiled a playbook that breaks down how to build an audience and acquire customers on LinkedIn based on conversations with LinkedIn employees about how the platform’s algorithm actually works (use password “tokyo” to access it).
It includes tips about what to post, how to optimize your profile, how to generate leads, and more.
Related: The Twitter tips collection.