“If you want to persuade your subscribers to refer a friend, you first have to give them something that’s valuable enough to make them feel obliged to return the favor.”
No matter who your target audience is, there are universal principles of human nature you can leverage to get more people to subscribe and spread the word about your newsletter.
Andreea Macoveiciuc shares seven ways to use psychology to get more newsletter subscribers with specific examples of how successful newsletters (including mine!) use principles like reciprocity, social proof, and loss aversion to grow their audience.
Related: A five-day plan to grow your newsletter.