“Make the first sentence or the last sentence of your post the headline.”
What if you only wrote blog posts you knew were going to be successful?
That may actually be possible if you adopt Tim Denning’s 200-word approach to blogging which involves publishing mini-blog posts on his social channels as a way to test ideas and then only expanding the ones that perform well into longer posts on his blog.
Related: How to come up with a great idea for your next blog post.