“When selling a personal service, the goal of content marketing is not ‘content.’ It’s to create an emotional connection to people over time through that content (and any other means) that leads to awareness, trust, and loyalty.”
If you do anything with content or social media to benefit your business, then you’ll want to check out this Mark Schaefer article.
(You also may want to contact me about how I can help you grow and activate your audience.)
It breaks down how to use content to improve your business and points out when content efforts fail to drive results it’s often because the content isn’t human enough.