What Happens When You Decide Not To Scale Your Business

“That’s your mission, not a business goal. Don’t expect to always get paid for your mission.”

Jeff Goins is a writer and entrepreneur who was banging his head against the wall to grow his business until he had a conversation with Seth Godin that made him change his path.

He explains why he decided to shrink his business and what happened when he did.

His observations include that sometimes you don’t need to grow to get what you want and that if you feel like you’re losing, sometimes you need to play a different game.