“Usually the brands that try to be professional are plain boring. The fact that something is not traditionally accepted doesn’t mean it’s not professional. If anything, trends are moving towards genuine connection, human-to-human marketing, and brands full of personality.”
Stop trying to do what everybody else is doing if you want to get noticed and stand out.
Brand consultant Violeta Nedkova explains why most creative people have boring brands and suggests ways you can avoid that trap including to avoid doing what others tell you do, to focus on your brand’s priorities, and sketch out what your ideal brand looks and feels like.