“If you invest substantial time in hashtag research and identification for Facebook and Instagram, it’s safe to pull back some of your resources and devote them to other, more high-value tasks.”
You can ease up on the hashtags in your next social media post.
Christopher Penn examined some data to figure out how much hashtags matter on Facebook and Instagram and found they don’t typically extend the reach of your posts.
He found a bigger contributing factor to post reach was how many shares it got (not surprising) and the length of the post (a little surprising).
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