“When someone hits your profile, they’ve gotta be able to immediately tell what to expect from you to consider following your acct.”
One of the biggest misunderstandings about audience growth on social media is that few people understand what actually makes some creators take off and others struggle to get attention.
Jack Appleby shares an analysis of how a Disney intern attracted 269,000 followers on TikTok in two months while detailing her experience in the internship program.
He credits her success to having a single clear content purpose, a story people want to hear, and leveraging talents that are a perfect fit for the platform.
Related: Get more attention for your creations by telling your three stories.