“Calls to action should not feel like an obligation or burden; they should ask people to do something they want to do and that they can do easily.”
No matter what your goals, in order to achieve them you need to figure out how to get other people to take action and that’s where this article comes in handy.
The Stanford Social Innovation Review breaks down four ways to build better calls to action based on behavioral science including to make your call to action specific, achievable, and feel like everyone else is doing it.
Related: How to use a “one-action” strategy to activate your audience.