“You’re not actually selling a newsletter — you’re selling the value the newsletter provides.”
This might be the most valuable podcast interview I’ve ever done.
I recently was interviewed by Louis Grenier on the Everyone Hates Marketers podcast (which happens to be a personal favorite of mine) and shared with him four no-BS steps to launch a successful newsletter.
In the episode I touch on everything from the difference between a newsletter and email marketing, to how to set a goal for your newsletter, to how to position your newsletter’s value to potential subscribers.
Related: Learn how to grow your newsletter in my Newsletter Accelerator course.