How Craving Attention Makes You Less Creative

“If your creativity is driven by a desire to get attention, you’re never going to be creatively fulfilled.”

Joseph Gordon-Levitt knows plenty about what it takes to create work worthy of people’s attention as well as how strong – and dangerous – the lure of social media attention can be.

In this 13-minute TED Talk video he explains how craving attention makes you less creative and what you can do to avoid falling into that trap.