How TikTok Decides Which Videos To Feature

“Neither follower count nor whether the account has had previous high-performing videos are direct factors in the recommendation system.”

A lot of creators are getting a lot of views on TikTok these days and in many cases it’s the result of being “magically” featured on the platform’s #ForYou page.

But it’s not exactly magic.

TikTok reveals how its algorithm chooses which videos to feature and the factors include a user’s interactions with previous similar videos, video information likes captions and hashtags, and device and account settings.

Related: How to get 300,000 TikTok followers in 60 days.