“Neither follower count nor whether the account has had previous high-performing videos are direct factors in the recommendation system.”
A lot of creators are getting a lot of views on TikTok these days and in many cases it’s the result of being “magically” featured on the platform’s #ForYou page.
But it’s not exactly magic.
TikTok reveals how its algorithm chooses which videos to feature and the factors include a user’s interactions with previous similar videos, video information likes captions and hashtags, and device and account settings.