How To Balance Your Creative And Personal Brands

“I want to be known for THIS thing. And once people discover THIS thing, I’ll introduce them to THAT thing.”

One of the most common conversations I have with creators revolves around how to figure out whether to build a creative or personal brand.

In this post, I explain why launching multiple brands is a trap and share how I approach my own personal and creative brands in order to avoid competing with myself.

Related: Your audience is your brand.