How to Build Your Following (And Why Community Is More Important)

“Here’s the shift in mindset that I want you to make: Stop thinking about followers and start thinking about community.”

Everybody wants more followers, but what everybody needs is more community.

In this 8-minute video, Christopher Penn breaks down how to build your following and explains why you should stop chasing followers and start building community, including a framework to do so.

RELATED: The secret to getting more followers and customers.