“Content that converts must first persuade.”
This is a deep one, but it includes powerful concepts you can apply to anything you create that’s designed to get people to take action.
Nick Moore explains how to convince people with your content including how to build your own persuasion tool kit and create an impression of inevitability.
Btw, I found this link in Jimmy Daly’s newsletter.
Related: 40 one-sentence product sales tips.