“A niche is a market where there’s already demand. Positioning is the act of defining what makes you different amongst the other players serving that niche.”
You don’t have to present yourself as something other than yourself to attract an audience.
Stew Fortier explores how to build an online presence without being fake and suggests it’s helpful to lean into specific traits you have and serve a clear niche where there’s already demand.
Related: The two ways to grow your audience: Do more or do less.