“If you’re one person, use that that to establish a personal tie to your audience that faceless brands cannot.”
Whether you’re launching a media entity by yourself or you’re an established media company looking to grow, this one’s got some good advice for you.
Brian Morrissey explains how to grow your media brand including to mostly ignore competition, say no by default, and not confuse tactics for strategy.
Btw, I found this link in the Office Hours newsletter.
Related: Why launching multiple brands is a trap.