“People who find you through social media are often more comfortable with a little informality.”
This one’s about designers, but it conveys universal truths that will help you get clients for whatever service you offer.
Haley Chouinard interviewed four designers about how they get clients on Instagram including the importance of being personal, posting consistently, and finding your audience.
Btw, I found this link in the Wolf Craft newsletter.
Related: 40 one-sentence social media tips.