How To Price Your Newsletter Subscription

“Even if your audience has little disposable income, you can always justify a higher price if you add concrete value to people’s lives.”

This article is about Substack newsletters, but the advice applies to any newsletter you hope to monetize.

Casey Botticello breaks down how to price your newsletter subscription including a look at the typical price range, why it’s a good idea to offer promotional pricing to early subscribers, and how to handle monthly vs. annual pricing.

Related: Most paid newsletters fail because they offer more instead of different.