“The worst emails for Very Busy People are those that are written well but have no clear ask. ‘Hop on a call,’ ‘collaborate together,’ ‘would love your feedback,’ and ‘interested in connecting,’ are all terms that infect these cancerous messages. They just signal, ‘Time Suck!’ to the Very Busy Person but look like clear asks to the sender.”
This will increase the chances your next email actually gets read — and gets a response.
The advice includes to incorporate multiple choice responses into your email, be ultra-specific in your asks, and make your emails easier to respond to now than to come back to later.