How To Ship Creative Work

“We don’t ship the work because we’re creative, we’re creative because we ship the work.”

I just finished reading The Practice: Shipping Creative Work by Seth Godin and put together a collection of excerpts from the book that stood out to me.

In this post I share highlights from Seth’s take on how to ship creative work including advice about how to develop your creative process, why bad ideas are a good thing, and how to use genre and constraints as a lever to help you make something great.

Related: Hell yeah or no: What’s worth doing.