How To Tell Stories That Get People To Trust You

Stories are a ‘write API’ for humans — that is, a channel for inserting beliefs into other people’s brains.”

Every story we tell tends to be told in one of two ways — as a scene or as a summary.

Strategic storytelling expert Andy Raskin explains why the scene option is a much more effective way to get people to trust you.

For example, the story behind why a person starts a print shop business is going to be more compelling than simply stating that the person did so.