How To Use Worldbuilding To Grow And Engage An Audience

“When you build worlds, you’ll attract people who want to be insiders — part of your tribe — and you’ll naturally repel everyone else.”

Worldbuilding isn’t just limited to the creators of Game of Thrones and Star Wars.

Andre Chaperon and Shawn Twing explain how to use worldbuilding to grow your audience including a five-step framework you can follow to establish a “world” of your work that your ideal audience will want to inhabit.

Related: 40 one-sentence marketing tips.