“In order for your tweetstorm to succeed, your first tweet needs to get people to click through to read the rest of it. Without a first tweet that makes people read on, your tweetstorm is losing a large percentage of its potential audience.”
As someone who loves Twitter (connect with me here), I found this to be a great overview of how to craft effective tweet threads.
Jan-Erik Asplund breaks down how to write a tweetstorm including to use your first tweet as an elevator pitch, use a simple narrative arc, and tag and link to increase your distribution surface area.
Btw, I found this in Jimmy Daly’s newsletter.
Related: Here are your next four tweets if you want to get more value out of Twitter.