“Curiosity drives shares. But the trick is to find a way to spark that curiosity in every headline. It’s why headlines that start with ‘Here’s why…’ or ‘The one thing that will make you…’ work really well. Because they spark instant curiosity.”
You can learn a lot when you analyze 100 million headlines on social media platforms.
That’s exactly what Buzzsumo did and they share their findings in this post about how to write engaging headlines.
They break down the results by platform and explain why what works on Facebook is often different from what works on Twitter, why emotion is key, and why how your headline ends can be just as important as how it begins.