Why the Attention Economy Is Broken - For The Interested

Why the Attention Economy Is Broken

“‘Fake news’ isn’t a Russian conspiracy to undermine our democracy; it is, instead, the end-state of an unhealthy race-to-the-bottom for consumer attention.”

The Great Reckoning is coming — at least according to Andrew Montalenti.

He makes a compelling case for why the attention economy is broken and how brands, publishers, marketers, and just about everybody else is going to have to transform the way they do business in order to survive in the near future.