“Getting a post read by ‘everyone’ is harder than ever but reaching hundreds or low thousands of audience has never been easier.”
This is about blogging, but it’s relevant to every type of creative work.
Tom Critchlow introduces the concept of “small b blogging” and suggests instead of a big audience, you go after a small community because the value of sharing your ideas with the world can be unlocked without reaching millions of people.
Related: How to overcome your resistance to committing to a single niche.