“Less than 60 percent of web traffic is human; some years, according to some researchers, a healthy majority of it is bot. For a period of time in 2013, the Times reported this year, a full half of YouTube traffic was “bots masquerading as people,” a portion so high that employees feared an inflection point after which YouTube’s systems for detecting fraudulent traffic would begin to regard bot traffic as real and human traffic as fake.”
When in doubt, don’t believe what you see online because the chances are it’s not real.
Max Read explores how much of the internet is fake and discovers some amazing (and slightly depressing) numbers. It turns out most of the metrics, businesses, people, and content on the internet are fake in one way or another.
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