10 Biases to Be Aware of When Building a Product

“The ‘principle of least effort’ basically states that if there are a few ways to get something done, people will always prefer the one that requires the least amount of work.”

When creating a product, you can either work with human nature or against it.

Katrin Zotchev suggests you work with it and shares 10 biases to be aware of when building a product.

The biases cover the planning, building, and launch phases of your product and include things like optimism bias and anchoring effect.

RELATED: People don’t buy products, they buy better versions of themselves.