“The right way is to focus exclusively on the kind of people who make up your specific audience and deliver content that only they will appreciate.”
Obviously, I’m a big fan of newsletters and believe there are a lot of great ones out there — unfortunately there are even more bad ones.
But this post can help change that.
Margo Aaron shares tips on how to write a newsletter people want to read, including to focus on a specific niche, provide context and personality, and include plenty of white space.