How To Write Newsletters That People Want To Read

“The right way is to focus exclusively on the kind of people who make up your specific audience and deliver content that only they will appreciate.”

Obviously, I’m a big fan of newsletters and believe there are a lot of great ones out there — unfortunately there are even more bad ones.

But this post can help change that.

Margo Aaron shares tips on how to write a newsletter people want to read, including to focus on a specific niche, provide context and personality, and include plenty of white space.