“Everything on the page is a trade off.”
This isn’t a list of technical tips, but rather a collection of fundamental concepts you can employ to get people to take the action you want them to take on your website.
CJ Chilvers suggests nine ways to improve your landing pages including to focus on one action, think in five-second intervals, and realize every page on your site is a landing page.
Related: Five tactics I’ve used to get 25,000 newsletter subscribers.