Madonna’s first album sounds nothing like her most recent one.
Adam McKay’s first movie was Anchorman and his most recent was a biopic about vice president Dick Cheney.
The first issue of this newsletter was a whole lot different than the 239th one you’re reading now.
Remember: You don’t have do things the way you’ve always done them.
Now, on to this week’s ideas…
1. How To Position Your Product, Service, and Yourself
“When you are perceived as the real thing, you have also repositioned every other brand as an imitation.”
The book Positioning: The Battle For Your Mind was originally published in 1981, but I read it recently and it’s one of the best marketing books I’ve ever read.
In this post I explain how to position your product, service, and yourself based on my favorite excerpts from the book.
They include advice on how to approach advertising, position yourself compared to your competitors, and create a message that resonates.
Related: 40 one-sentence marketing tips.
2. How To Optimize Your Content Diet Like James Clear
“When you choose who to follow on Twitter, or Instagram, or wherever, you’re choosing your future thoughts.”
Successful creators put thought into what and how they consume information.
In this two-minute video, Polina Marinova gets James Clear to explain how to optimize your content diet including how he curates his social media feeds, scatters books around his house, and ensures he’s never far from a good idea.
Related: How to make your social media feed more interesting.
3. How To Build Once And Sell Twice
“You want to create demand instead of responding to demand.”
Jack Butcher has a great course (I’ve taken it) called Build Once, Sell Twice that helps creators and entrepreneurs be more efficient in how they earn money.
But even without buying the course, you can get a ton of valuable information in this free breakdown of how to build once and sell twice.
It features an hour-long video interview with Jack as well as a text breakdown that summarizes all the key points.
Related: How to coin terms that make your creations more successful.
4. 12 Thoughts To Keep In Mind When Writing
“Whoever says the most stuff in the fewest words wins.”
Every writer has their own process, but there are some universal truths that will help you communicate your ideas.
Morgan Housel shares 12 thoughts to keep in mind when writing including that you have five seconds to get people’s attention, good ideas can’t be scheduled, and no one wants a lecture but everyone wants a story.
Btw, I found this link in the Weekend Briefing newsletter.
Related: This is how I outline blog posts.
5. Nine Ways To Improve Your Landing Pages
“Everything on the page is a trade off.”
This isn’t a list of technical tips, but rather a collection of fundamental concepts you can employ to get people to take the action you want them to take on your website.
CJ Chilvers suggests nine ways to improve your landing pages including to focus on one action, think in five-second intervals, and realize every page on your site is a landing page.
Related: Five tactics I’ve used to get 25,000 newsletter subscribers.
This Is How I Survey My Audience
This Is How I Survey My Audience is an eight-page PDF I put together to show you step-by-step how to get information that will help you grow and connect with your audience.
You’ll learn how I ran the survey, what questions I asked, and how I used the feedback to grow my audience and strengthen my positioning.
You can get that individual resource or (even better) join This Is How I Do It to get access to my full library of 30 resources plus a new one each week for the next year.
Joining today is a great deal: You get $1,230 worth of resources for just $120!
• I’m Alan, a personal performance and leadership coach to successful entrepreneurs, investors, LGBTQIA+ and artists in business. Check me out here.
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• TED TALK dreams for 2021? Learn to shape your “idea worth spreading.” Claim your (free) tool: 3 steps that built a 30-million view TEDx talk.
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My Final Words Of The Week
On average, you have to publish 152 videos in order to attract 1,000 subscribers on YouTube.
It takes 418 videos to get to 10,000 subscribers and 1,171 videos to reach 100,000.
Want a million subscribers? Go make 3,873 videos.
That’s a lot of creating.
These stats (which come from this video) reflect a reality too many creators overlook: It takes a LOT of time and effort to grow a substantial audience.
But don’t let these numbers discourage you — quite the opposite.
If you feel you’re not making progress despite having put 50 creations into the world, don’t worry…chances are you’re still early in the game.
Be consistent. Be patient. It takes time.
Have a great week!
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