“When you are perceived as the real thing, you have also repositioned every other brand as an imitation.”
The book Positioning: The Battle For Your Mind was originally published in 1981, but I read it recently and it’s one of the best marketing books I’ve ever read.
In this post I explain how to position your product, service, and yourself based on my favorite excerpts from the book.
They include advice on how to approach advertising, position yourself compared to your competitors, and create a message that resonates.
Related: 40 one-sentence marketing tips.