“The greatest tragedy of this period of social transition was not the strident clamor of the bad people, but the appalling silence of the good people.” — Martin Luther King, Jr.
10 Ideas For The Interested This Week
How to Lead an Awesome Life
“You’ve always got two choices. One: you can swirl and twirl and gloom and doom forever. Two: you can grieve and then face the future with newly sober eyes.”
John Hodgman’s Advice for Writers
“It’s not enough to write what you know — you have to know interesting things. So you have to put yourself into a world where you have experiences.”
Why a Boring Business Is Better Than a Busy One
“Busy is being reactive, and being constantly reactive doesn’t seem like the best way to run a business for the long term.”
Why You Can’t Trust Online Reviews
“People who write online reviews are more likely to buy things in unusual sizes, make returns, be married, have more children, be younger and less wealthy, and have graduate degrees than the average consumer, according to Dr. Simester’s 2014 study. Online reviewers are also 50 percent more likely to shop sales, and they buy four times more products.”
How to Talk to Kids, According to Mr. Rogers
“He insisted that every word, whether spoken by a person or a puppet, be scrutinized closely, because he knew that children — the preschool-age boys and girls who made up the core of his audience — tend to hear things literally.”
How Brands Use Laddering to Get an Edge on Their Competition
“It’s an attempt to de-position your competition by saying, ‘We’re this, and they’re this,’ and then figuring out what attribute you want to talk about that not only reflects you in a positive light, but just as importantly de-positions or sheds your competition in a negative light.”
How to Read Books Without Actually Reading Books
“I finally let go of my own guilt when I did a deep dive into the reading habits of luminary entrepreneurs and informally surveyed my most successful friends. Most of them only read 20 to 40 percent of the books they purchase. Many of them were reading over 10 books at once.”
A Recommended Newsletter If You’re Interested in Behavior Change and Making Better Decisions
“A digest of the best behavior change posts around the web that will challenge you to work better, think clearly and make better decisions in life and business.”
10 Ideas For The Interested This Week
“You don’t have to burn books to destroy a culture. Just get people to stop reading them.” — Ray Bradbury